Product release updates using exterenal SaaS product most suitable for growth stage tech-product organizations?
Early stage tech startup businesses are completely focused on product functionality and subsequent making solution market fit. Sometimes, the product discovery phase extends till MVP is considered as product-market-fit. On the other side, enterprises already following their traditional product management practices like OKR sheet aimed for outcome based roadmaps and have enough capital and strategy to acquire new resources to fill gaps if any to accomplish it.
In between these two organization categories, lies the growth stage organizations, which are in a dynamic environment where one can expect overnight changes from product to working standards to adopting external services, in order to be leading in their respective industries. With product changlong velocity being highest among all organization types, growth stage organization poses great potential to adapt to any SaaS product offering to make sure they stay focused on their business and at the same time be in parity with their competitors. As the product gets thicker and bulky with every subsequent release, which are quite frequent, keeping the customers educated about existing features, ongoing features and future roadmap (specially in case of B2B product) is challenging.
Assisting growth business in drafting release notes for customers in one tenth of the time without missing any important project management tickets with auto sync capabilities from project management systems, ability to publish to product announcement page and customizable embeddable widgets should add a lot of value in a growth stage environment.
Sonoflux is solving any real world problem.
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